How To Make Money Online

The 5 Simple Steps to Making Money Online5 steps to make money online image

Since the late 1980s and the creation of the Internet, nearly everyone who owns a computer now has the ability to make money through Internet marketing. The information super highway has made it relatively easy for even an untrained newbie marketer to start their own online business from the comfort of their own home.

That being said, unlike the claims of thousands of misleading websites all across the web, making it big is not quite as easy as a certain group of Internet marketing gurus would have you believe.  Here’s the facts, less than 5% of newbie Internet marketers ever make any money at all in anything short of a year, let alone good money.
 
making money online imageSo if you are thinking you are going to buy one of those $27 to $97 e-books that promise overnight success and instant riches, using the latest secret loophole or Google glitch, and think your computer is just going to start spitting out cash for you— think again. There are no secret loopholes or glitches. Those are flat out guru and affiliate lies to part you from your hard earned money. Those that did exist a number of years ago are now forever gone.

Google has gotten very smart, in fact, too damned smart.

Similarly, just as there are no magic weight loss pills or potions, there is no one simple making money online imagesolution to guarantee Internet marketing success either. However, as already mentioned, Internet marketing is not an overly complicated process to master, and many business owners can enjoy at least some degree of success with only limited marketing knowledge. This article will take you through the 5 simple steps to making money online, as well as point out the massive hurdles standing in your way to success. If you are going to be one of the 5% of successful internet marketers you need to be aware of the hurdles and how to overcome them.

I just want to offer a word of caution here. While there is a vast amount of knowledge to be found for free on the Internet, there are also numerous books and courses that can be found online that can lead an uniformed newbie astray. Knowing where to look for valid and trustworthy information can be a tricky thing for the inexperienced person wanting to learn how to make money online. A considerable amount of the information being found online is comprised of either out-dated, misleading, or completely false information. Even more on the way every day, with claims of teaching you how to beat Google’s Panda, Penguin and Hummingbird updates.

It’s important for those who are interested in starting an online business to be very cautious about accepting information without fully researching and verifying that information thoroughly. On a positive note, there are a number of simple methods that entrepreneurs can use to start a successful online business. But be aware that no matter which method a marketer chooses, there will be a considerable amount of real work required to start a successful business, more so now, than just a few short years ago. It isn’t going to magically happen for you as the gurus say it will. You should be wary of any website or information product that promises you’ll earn thousands of dollars within minutes, hours, days, weeks or months of purchasing their “secret” system.

The first thing you must grasp, is that no matter how much you may not like the thought of selling something, or even think you can sell something… You will have to sell something in order to make money. Just as any business in the physical world has to sell something in order to make money, online businesses must also sell things too. There is good news though… The best part of selling online is the fact that you never have to actually come face to face with a potential buyer. Your website, if properly constructed and persuasive enough can do the selling for you… If you can somehow manage to get your site in front of people looking for what you have to offer.

That was the good news.

Now here’s the bad news.  

Google doesn’t like internet marketers anymore, especially affiliate marketers.  That’s right. They actually hate them. They’re pounding them further into the dust with every tweak they make to their search engine rankings algorithm.

I know there are still a lot of internet marketers who still claim that you can still get page one rankings for affiliate products. But that is simply not so, with the lone exception of ranking for internet marketing products. Since Google, couldn’t care less about the internet marketing niche, (at least for the moment) you’re free to outrank other internet marketers if you are ambitious enough and have the know how. But you can forget any and all physical products that can be bought from e-commerce sites like Amazon.

I’m going to present a whole lot of proof about Google’s deceitful dealings with webmasters and the things they’ve told us we need to do in order to get rankings in “THEIR search engine.”   And if you thought my rant on Guru BullS- was something, get ready for my  rant on Google BullS— before I proceed to tell you how you can still make money as an affiliate a little later in this article.

Google’s latest war on affiliate marketers started with Google’s Panda algorithm update of Feb, 2011, and has escalated to new dizzying heights with their Penguin attack, unleashed in April, 2012, and now their Hummingbird algorithm update. With each update they continue to tighten the noose around the necks of affiliate marketers.

So let me repeat: Google does not like affiliate marketers and does everything they can to keep them out of the top search results.

Why, you may be asking?

Because Google, while technically a search engine, is also one of the largest affiliate marketers online. They earn revenue from two sources. Pay Per Click Adwords advertisers pay them to be featured on the first page of the search results (which is the obvious one), but less obvious is the revenue they earn from promoting their own affiliate links. Don’t believe me? Just enter any physical product in the search box on Google and look at the results. For example, enter “backpack” as an example, go ahead, I’ll wait.

Notice who gets mentioned first? Even before sites like Amazon, Target, Wal-Mart, etc. “Shop for backpacks on Google” and sometimes Pay Per Click Adwords advertisers, that’s who.  And now that you notice the “Shop for backpack on Google” link above the pretty images at the very top… In case you were wondering, those are Google’s own affiliate links.

Don’t believe me?

If you look to the right of the “Shop for backpack on Google” you’ll see the word “Sponsored” with a tiny i in a dark circle. Go ahead, click on that tiny little i and notice what what pops up. See the image below…

Google Search 1

 

 

 

 

 

 

 

 

 

Yes, those pretty images are all links to products using Google’s affiliate links. Google doesn’t have to tell you that all of those links are paid links, they just need to be FTC compliant.  They only need to tell you that they “may be” compensated if you clink on some of them. Rest assured, every one of them are Google’s affiliate links, and Google will not let you out rank their own affiliate links. Period!

It doesn’t matter what the product or search term is, whether it is a physical product keyword, or a health and fitness related keyword, dating keyword, or a make money online keyword.  The top results are either all paid ads or Google’s own affiliate links followed by AUTHORITY SITES, and a video or two if it relates to the search term and won’t interfere with Google’s revenue.

And nearly all of the authority e-commerce sites are or have been big Adwords spenders, which means Google will not allow you to take money from their pockets by competing with their Adwords customers or their own affiliate links.

In days gone by, getting a business up and running on the web and getting ranked in Google so people could actually find you was really pretty straight forward and very simple, even for affiliate marketers. All one needed to do was: Either create your own information product, or pick a product from Clickbank, buy an exact match domain name, get a cheap hosting account, put up a website, do some keyword research, slap up a few pages loaded with some PLR content sprinkled with your keywords , put a bunch of affiliate links all over your pages, throw in some Adsense for good measure, and build a whole lot of incoming backlinks with your keywords stuffed in the anchor text, then sit back and watch the visitors come. Mini-sites were the rage.  

That was then. This is now. Affiliate Mini-sites are dead and buried now. Unless you have an authority site like Amazon, Wal-mart, USAtoday, Mayoclinic, Wikipedia and all the other big sites listed in Alexa’s top 500, your chances of getting listed on Google’s page one is now slim to none for just about any niche you can think of except internet marketing information sites. And even that is a long shot at best. Go ahead Google “how to make money online”. Think you’re going to out rank any of those? Try it.

Besides the inability to rank on page one, the vast majority of people who go to Google and search for anything, never go to page two and beyond so ranking anywhere other than page one is absolutely meaningless.

Which leads me to another mini rant against so-called SEO gurus who tell you how easy it is to rank for keywords that have less than a million competing pages (or any other arbitrary number they like to throw out) if you’ll just learn to optimize your site like they teach. Sure you can, if you have enough money to spend on PPC advertising, or can afford to get back links from high authority sites in your own niche, and have lots and lots of content on your site that is actually already getting traffic.

In other words, if you already have an authority site, yes, you can easily rank on page one for any search term, no matter how many competing pages there are for that term. The BullS— is piled just as high in the SEO guru world as it is in the internet marketing guru world.

Alright,  Let’s assume you have dreams of making it big online as an internet affiliate marketer, and you are willing to brave the storm of one Google assault after another over the coming months. You’re probably wondering where to start. Well, you’ll start just like you would have a couple years ago, only now you’ll just have to work quite a bit harder and increase the scope and size of your endeavor from that of a mini-site mentality to one of a much larger “authority site” model.

There are essentially three basic online business models to choose from.

In a nutshell, the three basic online business models are:

 1. Either selling advertising on your website in the form of Google Adsense  (those are ads that earn revenue for you when a website visitor clicks on any of the ads on your website), renting space on your site for other web businesses to advertise their products and services with banner ads, or placing an email opt-in form to build a list to send promos to.

In the early years of the internet, Google’s Adsense program was a very profitable marketing model for just about anyone slapping up a website. Many early marketers literally made  overnight fortunes through the Adsense program. However, those days are long gone. As time passed and Google made numerous rules changes to their program, making money through this model has become increasingly more difficult, especially for newbie marketers.

So recently, many marketers, even experienced marketers have moved away from the Advertising model as their share of ad sales have dropped significantly or have entirely ceased to exist. That however, does not mean Adsense is dead. It isn’t. Not by a long shot. You just have to work a lot harder at it now than you had to early on.

Renting space on your site (assuming you have lots of traffic) can still bring in a bit of income just as Adsense can, but people have become more and more banner blind than ever making the need for massive traffic a necessity. A better option is native ads.

2. Selling Services, such as consulting, free-lance article writing, copy writing, graphics design, website design and web hosting to name a few.

Selling services is still a valid and very lucrative method to make money online. If you have an in demand service and can put together an effective and convincing sales page for your website, this may be the model of choice for you. Especially in your local market.

Which brings us to the third, and easiest online money making business model (well, not quite so easy anymore).

3. Selling products, including both physical products as well as information products.

If you think about why people actually use the internet, you’ll realize they do so for basically one of three reasons: either for entertainment, or to acquire information, or to buy/sell something. This method has wide spread opportunities for earning an income online, by either selling entertainment, selling information or selling physical products.

There are literally thousands of products that can be bought and sold over the internet, making it a sure bet that you can find a product to sell and start your business with little or no investment and start making a profit within a fairly short period of time. Furthermore, you don’t even have to own a product, you can sell other people’s products and earn a commission, through affiliate marketing (even if Google hates affiliates).

To be successful selling anything online as an affiliate you simply need to master the 5 simple steps to making money online, once you’ve selected a niche to market to:

  1 – product research, find products with high profit potential to sell.
  2 – simple market research , learn who is actually spending money in your niche, and whether there is sufficient market demand for the product to make it worth while.
  3 – effective buyer keyword research, learn what search terms are being used to find your chosen product.
  4 – build a high conversion, content rich website, with the new model being “authority site.”
  5 – Generate Targeted Traffic, (which is the most difficult, expensive and time consuming aspect of the five steps by far).  But make no mistake, before you can direct traffic to your site, you must first master the art and science of market, product and keyword research, and content development.

On the topic of driving traffic, your choices are either paid or free. Paid is fast, but expensive. Free is slow, but…well, free. I’ll be covering the five steps in more detail in future articles.

I hope this article has been helpful.

If you liked this article please say thanks by sharing it 🙂
  

One Response to How To Make Money Online

  1. Pingback: 4 Steps To Making Money OnlineMarketing With Morality | Marketing With Morality

Comments are closed.