Create Great Content That Gets Shared

From the desk of: Art Howard

Marketing With Morality

 

 

 

In this article I’m going to cover 4 important topics related to content creation:

1) I’ll discuss the three different types of content generation that you can use to add tons of quality materials to your blog or website

2) Introduce you to two super ninja content generation methods to make your life a whole lot easier, saving you time and money

3) Give you a content generation check list to help you laser target your content to the right audience

4) Show you an example of how to properly use curated (borrowed) content to make it uniquely yours.

So let’s get started…

content is like water

We’ve all heard that content is king in today’s internet marketing world. That’s what Google and all the Internet Marketing Gurus tell us, and it’s definitely true. But not just any old content will do. What you really need in order to get noticed is viral content. For those who have no idea what viral content is, it’s content that gets rapidly shared and spread far and wide across a full range of differing media like Facebook, Twitter and Youtube to name a few. It’s content like articles, training materials, images, info-graphics, apps, games and videos. Really, it can be just about anything that might have mass appeal.

So why worry about whether something is viral or not?

Well, it should come as no surprise that creating useful and relevant content that people find interesting enough to want to act upon as well as share with others can drive lots of traffic to your site. Additionally, it should also come as no surprise, that if you don’t have a huge budget for generating traffic then you need a method for generating lots of free traffic. Further still, for a lot of people, creating useful and relevant content can be an extremely daunting task by either being too expensive to acquire or too time consuming to create. But without it there’s little chance of receiving the kind of traffic to your content or offers that will bring financial rewards. And if you’re like me, you definitely want financial rewards, so we need traffic. The more, the merrier.

And how do you get more traffic without paying for it you ask?

Simple. Provide targeted, quality content that addresses needs and wants.3 types of content

There are three ways to do that. You either 1) create your own content, 2) Curate your content, or 3) you Outsource your content. Then you share it where it’s most likely to be seen and shared by others. Which means, it’s extremely important that your content is not only quality and targeted to specific wants and needs, but it must also be viral in nature.

More simply stated: it must be shareable. Shareable is key to something going viral. And viral content is the key to internet marketing success for marketers on a budget.

Now, as far as the three ways of generating content is concerned, let me just say that I am not a fan of outsourcing content, as I’ve been burned too many times with poorly written content that I had to either simply scrap, or rewrite to make it useful.

That being said, if you want to obtain your content by having others create it for you, feel free to do so. And if you aren’t exactly sure how and want to learn more, just do a google search for ‘how to outsource content creation’ fieltype:pdf and you’ll find all sorts of helpful ebooks. For the remainder of this article I will assume you are familiar enough with the subject to proceed on your own.

So, what makes content go viral you might ask?

viral content

That’s an interesting question, not easily answered in a sentence or two. However, if you look around you’ll find that there’s a number of marketers who seem to be able to miraculously craft contagious content at will. They seem to have the “Midas Touch” when it comes to content that drives traffic and sales. It doesn’t take a rocket scientist to realize that traffic is crucial for sales, whether your business is an actual brick and mortar store or an online virtual store. All other things being equal…No traffic = No sales. More traffic = More sales. It’s as simple as that.

Unfortunately, creating quality content that people want to read and share can be difficult to create if you aren’t a skilled writer, or if you have a hard time coming up with creative ideas. The good news is that it doesn’t have to be as daunting a task as it may appear at first glance.

If you find it difficult to write articles and think either outsourcing or curating are more like it for you, keep in mind that you’re still going to have to do some writing even if you choose to curate content, and probably even more writing (actually rewriting) if you choose to outsource; as the following video will show. Even though it demonstrates rewriting a private label rights article (PLR), the same procedure is usually required with outsourced content.

Like I said, there is still good news for you if you would like to create your own content rather than rely on outsourced or curated content. There’s an amazingly awesome, and super simple method for writing unique content in under 10 minutes that I discovered a while ago, that can make your content creation fun and profitable. It’s the first of my two super ninja content generation methods I mentioned in the opening paragraph.

If you are interested in learning how to crank out quality content in about 10 minutes, then click here>>>Super Ninja Content Generation Method #1<<<

Unless you’ve been living under a rock, you are well aware that when it comes to finding content for your site, if you don’t like to write, curating is by far the simplest way to acquire great content. But if you want to drive traffic and reap financial rewards, your curated content still needs to be unique.

So why would you care whether it’s unique or not?

Search engines like Google, Bing and Yahoo give preference to unique content and so do most of the social sharing sites that you’ll probably be using to get your content noticed. You can’t just copy other people’s work and post it as your own without adding something to the original work that makes it better than the original and giving credit back to the originator with a back link, and then expect it to be picked up by the search engines and social sites. Besides that, many pieces of content are copy righted so it’s important to understand how to legally use other peoples work without winding up in a potential lawsuit.

To make your curated content somewhat unique and remain legal, you should add an introductory sentence or paragraph to the front of your curated content as well as a summary or wrap up sentence/paragraph to the end of the curated content. You also don’t want to use more than a paragraph or two of borrowed content. Then add a “Read More Here link” back to the original content source following your snippet of borrowed content. It’s worth mentioning that many pieces of content have embed codes available, meaning you can use the material without worrying about legal issues as long as you post it using the exact, unmodified, embed code provided.

Please note, that this article is not a complete tutorial on how to curate content. It’s just an introduction to the subject. If you need more information on the subject just do a Google search for ” ‘how to curate content’ filetype:pdf “.

Now, before you just jump head over heals into developing content there’s a very important step you should take first. It’s a lot easier to acquire good, quality, content once you are crystal clear on who your content is specifically targeted to. It’s important to take the time to really understand your target audience and their needs and wants. Unless you are a complete newbie to internet marketing and feel overwhelmingly lost, you already have a target customer in mind for all your products or services, or at least you should have, so viral content should be no exception. If you don’t have a specific target in mind then you need to start right there and develop that target first.

I’d like to share with you a simple content check list I always use that helps me clearly define who my target audience is and what my goals for reaching them with my content will be. Feel free to use it in your own endeavor if you’d like. It’s loosely based on the old who, what, when, why, where and how formula. The first step I use is to find a product, service, or piece of information that I want to promote, that’s the “what”. Step two is to clearly define “when” the product, service or information is for, like a holiday, birthday, or Christmas, etc., In step three I determine specifically “who” it’s for (adult, teen, child, infant, male/female, age, etc.). Then in step four I answer the question of “why” it is needed or wanted. In step five I determine “how” it will help them. Then in step six I define “how” they will use it. Then in step seven I wrap it up with “where” they can find or acquire it.

I used this very check list to help guide me in writing this article. As you can tell, the “what” is how to create content. The “when” in this case is anytime someone needs or wants some content for their use. The “who” is internet marketers who are struggling to find content for their blog or website. Age and sex in this case is immaterial. The “why” is obvious, you want to know how to create good content without spending a fortune or spending long hours trying to create stuff. The “how it will help” is showing two methods for creating or curating content cheaply and quick. The “how they will use it” in this case is showing them a method to write articles in under 10 minutes or how to curate content correctly. And lastly, the “where” is the links to the super ninja content generation methods I use.

So what I know about you or anyone who takes the time to read this article is that you are interested in posting content on your blog or website to drive traffic and sales, and that you are struggling to either come up with ideas, or you are having a hard time actually writing, or even hate writing content yourself, and that you are on a budget so outsourcing isn’t really a viable option for you.

In short, becoming clear on who your target audience is does not require in depth demographic research. It only requires that you have a basic understanding of who you want to write your content for, and what you hope they will gain from it. Once you’ve narrowed that down, the actual content will almost create itself, or at the very least it will point you in the right direction. Once you’ve done your target audience prep work it’s then time to move on to the actual content creation phase. Simply find something people are struggling with, then create or curate the content that will help them overcome their struggles. If you’re not sure where to find ideas about what people are struggling with, then go to ezinearticles.com and look at the various categories. There are tons of things people want information on in those categories.

It’s also important to note, that creating, outsourcing, or curating content is just one part of the equation. You then have to make sure people are reading it and spreading the word. So it isn’t enough to just simply create great content. It’s important that you have a content strategy. Your strategy needs to incorporate ideas that make each piece of content click worthy. Being crystal clear on your target audience and your goals for that audience is the first key component of developing an effective and viral content marketing strategy. Which brings me to the final subject of this article, curated content on the subject of “content marketing strategy”.

So, here’s an example of curated content…

Rather than creating an entire article of my own on how to create a content marketing strategy, here’s a snippet of content on the subject and a link to a complete walk through to creating a content marketing strategy of your own. Check it out…

“…Try and gather as much detail about your target audience as possible. Social listening will help you hone in on their characteristics and interests, so that you can ensure your content resonates. Ask yourself these three important questions:

What types of content do they share (format, tone, source, length)?
Where online does my target audience spend most of their time (social networks, blogs, forums, etc.)?
How can I best reach my target audience (organic social media, advertising, search)?

If your content marketing goal focuses on sales or leads, you may want to create specific buyer personas (or adapt existing buyer personas with content in mind). This will involve profiling your customers to know what a buyer will look like and the specific types of content that will reel them in. Will they be a director, or just a regular employee? Will they work at a small business, or a large enterprise? Will they be on social media, or will you only be able to reach them through email. What are their goals, and does your content offer insight that might help them achieve those goals? What about removing their pain points? These are all questions you will want to answer before you start creating content…”

You can read the entire article here

Once you have created your content marketing strategy, the fun part begins: creating the content, and then greasing the wheels of viral sharing!

I hope you found this article entertaining and informative. If so, please give a like and share.

As always, warmest regards, and here’s to your success!

P.S. Curating awesome content for your blog or website is fairly straight forward and simple, though it can be pretty time consuming as well, not to mention how difficult it can be to find the right kind of content to curate, which leads me to make good on my promise at the start of this article, here’s >>>Super Ninja Content Generation Method #2<<< that can really make finding awesome content to curate a snap.

 

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